Case overview
- High volume of SKUs rather than focusing on a few products
- Similar to the print-on-demand world with constantly new products
Challenges
- No distinction in ad spend allocation among products
- Incorrect products receiving large ad budgets
- Heavy reliance on automatic targeting leading to wasted spend
- Lack of sponsored brand and display ads
Our Approach
Our Approach: Split products into clearly defined groups.
Campaign Reorganization
Make campaigns for small sellers not just the large ones. Small sellers add up with high volumes
Split Ad Targeting
Initial split by design to ensure relevance in ad targeting and then further split products into ad groups based on sales volume
Keword Relevance
Ensured relevant keywords and adjusted bids for highest performing products
Long-Term Organic Ranking Strategy
We also focused on improving the organic ranking of key products to generate sales even without paid advertising, which allowed for sustained growth month over month.
The Results
First 3 Months
- Achieved a 90% increase in overall sales
- Achieved a 200% increase in ad sales
- Decreased ACOS
- Reallocated budget from poor performing ASINs to top performers
- Improved conversion rate from 5.8% to 7.4% (nearly 30% improvement)
- Improved campaign structure, reducing reliance on automatic campaigns
- Increased precision in bids through more exact match campaigns
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March 2023
- Total Sales:Â $441,161
- Ad Spend:Â $87,634
- TACOS:Â 19.9%
- Profit (30% of Sales):Â $132,348
- Net Profit After Ad Spend:Â $44,714
- Achieved over $750k in revenue with a profitable TACOS
- Previous year’s revenue was $400,000
- Continued monthly growth through a developed launch strategy for new products
Eclipta’s expertise has been instrumental in transforming our Amazon advertising strategy. By restructuring our campaigns and targeting the right products with the right budgets, we saw a 90% increase in overall sales and a 200% boost in ad sales within just three months. Their focus on precision and strategic adjustments, like exact match campaigns and reallocating budgets, significantly improved our ACOS and conversion rates. Thanks to their tailored approach, we achieved over $750k in revenue in the first year and set ourselves up for continued growth with a solid strategy for launching new products.
