Case overview
Our client, a niche seller of high-quality flags, faced challenges with the highly seasonal nature of their product. Despite consistent sales, they sought to optimize their Amazon store performance, reduce wasted ad spend, and maximize profitability. In March 2023, we took over their advertising and sales strategy, focusing on driving growth while managing seasonal fluctuations.
Challenges
- Seasonal Sales Fluctuations: The flag market is highly seasonal, creating significant variance in sales throughout the year.
- Inefficient Ad Spend: The client’s advertising strategy resulted in a high ACOS, limiting profitability.
- Low Sales Growth: The client wanted to boost sales and expand their customer base during both peak and off-peak periods.
Our Approach
Our Approach: Our strategy focused on optimizing the client’s Amazon campaigns to take advantage of seasonal spikes in demand while improving advertising efficiency during slower periods.
Campaign Reorganization
Our Approach: Our strategy focused on optimizing the client’s Amazon campaigns to take advantage of seasonal spikes in demand while improving advertising efficiency during slower periods.
Seasonality Management
Budget Realignment: We adjusted ad budgets to capitalize on peak seasons while managing spend effectively during off-peak months. This ensured consistent sales while controlling costs during slower periods.
Enhanced Advertising Channels
Sponsored Brand and Display Ads: With optimized campaigns, we invested in Sponsored Brand and Display ads to expand visibility, driving incremental sales during peak times.
Long-Term Organic Ranking Strategy
We also focused on improving the organic ranking of key products to generate sales even without paid advertising, which allowed for sustained growth month over month.
The Results
March 2022
- Total Sales: $94,995
- Ad Spend: $9,808
- TACOS: 10.3%
- Profit (30% of Sales): $28,498
- Net Profit After Ad Spend: $18,690
March 2023
- Total Sales: $441,161
- Ad Spend: $87,634
- TACOS: 19.9%
- Profit (30% of Sales): $132,348
- Net Profit After Ad Spend: $44,714
Through reengineering the advertising strategy and optimizing spend around seasonality, we delivered a significant 364.4% increase in sales and more than doubled net profit year-over-year. Even in the highly seasonal flag market, our strategic approach has led to sustained growth, increased profits, and continued improvements in performance.
Eclipta completely transformed our Amazon advertising strategy, delivering an incredible 364% increase in sales over 12 months. Their expertise in managing seasonality, optimizing ad spend, and enhancing campaign efficiency allowed us to overcome the challenges of a highly seasonal market. Thanks to their targeted approach, we’ve not only expanded our customer base but also significantly boosted our profitability, achieving sustainable growth even during off-peak periods.
